B2B Marketing Management (2022)
Company
DEUS B.V. (Amsterdam)
Context
Event & Marketing Internship
Duration
4 months (Apr–Jul 2022)
Scope
Marketing management (B2B), internal & external communications, event & partnership management, campaign & content development, copywriting & asset delivery
Collaborating with engineers, developers and product designers across three European offices, my content served to introduce complex product mechanisms and technical information, turning them into clear, lead-generating posts for LinkedIn, Instagram and beyond.
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Overview
From April to July 2022, I oversaw the official social media accounts for DEUS B.V., a Dutch multinational AI software development and consulting scale-up.
Collaborating with engineers, product designers and team leads across three European offices, my content served to humanise complex SaaS product mechanisms and technical information, turning them into clear, relevant and lead-generating posts across LinkedIn, Instagram and beyond.
I also developed copy for email newsletters, which were used to communicate project developments and company achievements to professional subscribers.
Below documents how and why the posts I created for the company came to be:
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